As of June 1, product placement in soap operas or talk shows will become a legal way for television networks to increase their budgets in the Czech Republic. This change in law follows an EU directive aiming to provide some clear guidelines for product placement in television. Networks are obliged to air a disclaimer before any program that contains this form of advertising, but nonetheless, the line between advertising and programming has just become a bit more blurry. Media lawyer Martin Elger talks about the significance of this new law.
A week of activities aimed at promoting the Czech Republic has got underway in New York. Among the events due to take place are a presentation of the Czech Republic as a destination for tourism, a seminar for potential investors, and a show featuring the work of around a dozen fashion designers. The centre of activities is the Bohemian National Hall on the Upper East Side of Manhattan. Members of the Czech international soccer team will be among the guests at a gathering there next Saturday; the players are in America for friendly games against the US and Turkey.
The 16th International Book Fair opened at Prague’s Výstaviste exhibition centre on Thursday. More than 400 authors from around Europe and the United Sates are represented with the main focus on “literature and the rapprochement of cultures” .The four-day event includes meetings with writers, panel debates and book presentations. One of the festival’s sidebars is Book World in Film with screenings of film adaptations of famous literary works.
Czech foreign trade ended on an 18 billion crown surplus in March, with exports growing by 12.7 percent and imports by 15.8 percent, according to data published by the Czech Statistical Office. Although the March figure is 2.7 billion crowns lower year-on-year economic experts say it confirms a revival of economic activity. Exports have been growing for the fifth successive month and imports since January 2010.
There is nothing like buying fresh produce on an open-air farmers’ market – but what may be common in other European cities has been missing in the Czech capital for years. Now things have finally changed. The very first farmers’ market was held in the district of Dejvice in March and immediately attracted some fifteen thousand people. On Saturday, the stalls opened for the second time.
In Business News this week: Unemployment has stopped rising, says the Czech labour minister; the combined sales of the 10 biggest retail chains in the Czech Republic fall for the first time; Tax Freedom Day will fall relatively late for Czechs this year; successful job applicants ask for salaries nearly 20 percent lower than they later receive from employers; and food and drinks producers are enjoying healthy sales as Easter approaches.
Monday night will see the opening of Prague Photo Fair. Until the end of the week, the Mánes Exhibition Hall will present a wide range of photographers, galleries and art schools from Central Europe. For the first time this year, the Prague Photo Fair is part of a larger event – the Prague Photo Festival - that will be held simultaneously at twelve venues in Prague. Tomáš Hájek is the event coordinator:
The authorities in Prague are considering limiting ads on construction sites in the city’s historic centre. Councillors have just approved an amendment tightening the rules on advertising which will now be discussed by officials in the districts of the capital as well as other concerned bodies. They said they disapproved of the fact that huge ads sometimes simply cover up the poor state of buildings and hide the fact that repair work is not being carried out. The mayor of Prague 1, Filip Dvořák, said currently owners are allowed to place ads on building fronts for the period in which planning permission is valid, but some had abused the system.
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