The heads of primary schools in Brno and the vicinity say they are shocked by a paintball company advertisement called “Come and shoot your teacher”. The advertisement arrived by mail and evoked a critical response from the local authorities. Deputy mayor Daniel Rychnovsky, who is responsible for education in the city, said the ad was in extremely bad taste in view of the growing incidence of school violence in the United States and Europe. The paintball company responsible has apologized for the ad, saying it was intended as a joke.
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