Sazka Arena turns blue under O2 sponsorship deal

02-03-2008

Prague’s Sazka Arena has been renamed the O2 Arena. Its operators say the arena, opened in time for the 2004 World Ice Hockey Championships and used today as a venue for hockey games and concerts, is the most modern building of its kind in Europe. Under a sponsorship deal set to last five years, the 02 arena is adopting the colour blue used in the mobile operator’s advertisements.