Radegast can use the protected designation of origin “Czech Beer”

27-11-2009

The Czech Agriculture and Food Inspection Authority announced Friday that the brewery Radegast had passed its inspection and is now entitled to call itself a “Czech Beer,” a name that is protected and requires a certain standard of quality. Other brands that are allowed to call their brews a “Czech Beer” are Pilsner Urquell, Gambrinus and Velkopopovický Kozel. The European Union introduced protected designations of origin for agricultural and food products in 1993 to help consumers discern quality products more easily. In the Czech Republic, the protected status of beer has added to the regard and success of the product abroad, says Jiříi Mareček, spokesman of the brewers’ association Prazdroj Pilsen.