Press: Czech government to spend 26 million crowns on advertising upcoming EU presidency

Advertising the Czech Republic’s EU presidency will cost the government 26 million crowns (1.6 million USD), Mladá fronta Dnes reported on Monday. The paper says that devising a logo for the country’s EU presidency has cost the Czech state 50,000 crowns (just over 3,000 USD), while gifts, and pamphlets about the presidency, have already cost nearly 18 million crowns (1.1 million crowns). The rest of the sum has been put towards decorating government buildings and working out an overall visual scheme for the presidency. Prague will take over from Paris at the head of the European Union in January 2009. The Czech Republic is the second post-communist country to take over the EU presidency, after Slovenia.

Author: Rosie Johnston