More than half of Czech breweries express interest in “Czech Beer” trademark

07-04-2009

The head of the Czech Beer and Malt Association has revealed that more than half of the country’s breweries are interested in using the “Czech Beer” trademark, approved last year by the European Commission. The news was released on Tuesday by the head of the Czech Beer and Malt Association Jan Veselý, who said the trademark would help Czech firms on foreign markets. Basic requirements to acquire the label include meeting set standards of quality, producing domestically and using traditional ingredients and technology. Permission to use the label is provided by the Czech Agriculture and Food Inspection Authority.