Director of market research agency association criticizes internet-based polling agency

The head of the Czech association of market research and public polling agencies has said that he believes the internet-based polling agency SANEP does not use representative samples of the population for its surveys. He added that because SANEP only conducts its polls online, older and less computer-savvy members of the population were less likely to be included. The director of SANEP has dismissed the accusations. He said that in this day age, internet users come from all age groups and that SANEP’s population samples were representative. SANEP specializes in public opinion and election polls.

Author: Sarah Borufka