Czech brewers form alliance to fight imports of cheap beers

20-06-2011

Czech brewers have established a “beer fund” to fight rising imports of cheap, low-quality beers, the daily Hospodářské noviny reported on Monday. Members of the fund include Plzeňský Prazdroj, Heineken, Budvar as well as the Czech Beer and Malt Association. Under the motto “Czech beer - Our Beer”, the alliance plans to stage marketing campaigns to draw attention to the issue, and to support the EU’s protected geographical indication for Czech-produced beers. The head of the Czech Beer and Malt Association, František Šámal, said the project should ensure a long-term sustainability of Czech beer. Imports of foreign, mainly Polish beer, increased nearly three times last year, reaching just below one million hectolitres.