Is Czech advertising unethical?

22-02-2001

An advertisement for hands-free mobile phones, in which the man uses his free hands to grope the enormous breasts of the woman sitting next to him in his car, has aroused much negative comment in the Czech Republic. Controversial advertisements are a common feature of life in the counrty, and Olga Szantova asked the director of the Council for Advertising, Juraj Podkonicky whether some of this was intentional - whether creating a negative response was nothing more than a sales trick: