In a bid to help smaller Czech brewers of traditional-style lagers gain a foothold in the United Kingdom – a discerning beer-loving nation if there ever was one – state agency CzechTrade has teamed up with major British distributors on a pilot project introducing a new category: ‘Bohemian Real Lager’.
There is only one place in the entire world where you can drink Pilsner Urquell – the very first pale lager known to man, invented in a happy accident 176 years ago – unpasteurised, unfiltered, and straight from an oak wooden barrel. At the source. I went on a guided tour with Tourism and Heritage Manager Rudolf Šlehofer to learn the history behind the famous Czech beer, and its traditional brewing methods of triple decoction and parallel brewing in oak lagering barrels.
The authorities in Prague have helped create a new beer brand aimed at
encouraging people to combat pollution by making more use of public
transport, iDnes.cz reported on Saturday. The city has teamed up with
brewers Lobkowicz to produce the lager Pražský chodec (Prague
Pedestrian), advertising for which includes the slogan Beer Against Smog.
Car usage is a major cause of the city’s air pollution problems, which
more people using public transport would help alleviate.
Mayor Adriana Krnáčová said city hall had been looking for just such an unusual means of highlighting the need to improve Prague’s air quality.
Advertisements for Prague Pedestrian have appeared bearing the city’s logo and that of Lobkowitz. The city has also funded a website for the brew.
One of the Czech Republic’s best-known brewing companies, Plzeňský
Prazdroj, produced a record 11 million hectoliters of beer last year, a
spokesperson said on Wednesday. That was a volume increase of 3 percent
year on year for the brewer, which makes Pilsner Urquell. Exports grew by 8
percent in 2017.
Last year Plzeňský Prazdroj was bought by the Japanese group Asahi from SABMiller.