The authorities in Prague have helped create a new beer brand aimed at
encouraging people to combat pollution by making more use of public
transport, iDnes.cz reported on Saturday. The city has teamed up with
brewers Lobkowicz to produce the lager Pražský chodec (Prague
Pedestrian), advertising for which includes the slogan Beer Against Smog.
Car usage is a major cause of the city’s air pollution problems, which
more people using public transport would help alleviate.
Mayor Adriana Krnáčová said city hall had been looking for just such an unusual means of highlighting the need to improve Prague’s air quality.
Advertisements for Prague Pedestrian have appeared bearing the city’s logo and that of Lobkowitz. The city has also funded a website for the brew.
One of the Czech Republic’s best-known brewing companies, Plzeňský
Prazdroj, produced a record 11 million hectoliters of beer last year, a
spokesperson said on Wednesday. That was a volume increase of 3 percent
year on year for the brewer, which makes Pilsner Urquell. Exports grew by 8
percent in 2017.
Last year Plzeňský Prazdroj was bought by the Japanese group Asahi from SABMiller.
The state-owned brewery Budějovický Budvar will invest 600 million crowns into production and development, news site iDnes reports, citing spokesman Petr Samec. According to the daily, new investment will go towards a new logistics centre and a new production line for its bottled beer. The spokesman told the daily, that the brewery was almost at full production capacity currently. Last year, the firm invested 700 million crowns and by 2020 the sum will be two billion crowns.
In recent years, Czech two way trade with the United Kingdom has advanced by leaps and bound. The country was already the fourth biggest Czech trade partner two years ago in 2015, following first placed Germany, Slovakia, and just trailing Poland in third place. But the current trading environment for Czechs in Britain is a tough one.