One on One Linda Vavrikova – selling unusual alternatives to tangible gifts

10-12-2007 15:54 | Ian Willoughby

While many of us are currently running around trying to buy presents, our guest today is busy selling them. But Linda Vavrikova’s company Allegria offers an unusual range of gifts: rather than tangible objects, they sell experiences. They can organise everything from a day spent on the back of a bin lorry to skiing pulled by horses to all kinds of unusual spa treatments. And the business has been a big hit since it was started three years ago: last year Linda Vavrikova, who is 25, was named Czech Businessperson of the Year.

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