Czech farmers launch sales campaign for local food

Czech farmers have launched a campaign to support the purchase of locally grown products and counter inroads made by imports. Struggling dairy farmers will be the first to benefit with a campaign for milk products. A campaign backing local meat is likely to follow. The campaign which largely features billboards, leaflets and internet ads, is being paid for by farmers themselves and from donations. Czech farmers last year staged protests against the low prices they were being paid for their products with milk sprayed on fields.

Author: Chris Johnstone