Letter from Prague Kofola's sparkling renaissance
It is well known that Coca-Cola is the most popular soft-drink in the world. In fact, only a few countries can boast a beverage which sells more than the mighty Coke. In my native Scotland, the drink of choice is Irn-Bru, with Scots apparently spending more than 40 million pounds on this syrupy orange liquid a year. My fellow countrymen would proudly tell you how this humble soft-drink 'made in Scotland from girders', as the slogan goes, blew Pepsi and Coca-Cola right out of the water. And here in the Czech Republic too, it is a local fizzy drink that's really given the international giants a run for their money. Kofola's website proudly proclaims that it is the best selling drink in, wait for it, 2 litre bottles in the Czech Republic and Slovakia.
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