Business News Kofola - how the communists' answer to Coca Cola was reinvented for the 21st century
It has been called the communist's answer to Coca Cola and Pepsi - a fizzy cola with an unexpected twist - the Czech brand Kofola - actually invented in the 1960s by the Communist Planning Committee as a means of using up surplus caffeine extracted from coffee beans. In the 1970s and 80s the brand enjoyed wide popularity in Czechoslovakia but found itself trouble in 1990 when brand giants like Coca Cola and Pepsi fully entered the Czechoslovak market.
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