Business News
In today’s business news: The European Commission launches an antitrust investigation into the Czech energy giant ČEZ, self-employed individuals may be among those who profit from an overhaul of the Czech pension system, a new law eliminates advertising on two public TV channels, Czech tennis star Petra Kvitová’s marketing potential receives a significant boost due to her Wimbledon victory, the regional brewery Svijany posts record profits in 2010 and Czechs pay up to 20 percent more for mobile phone services than clients in neighboring countries.
European Commission launches EU antitrust investigation into Czech energy giant ČEZ
The European Commission has launched an investigation into Czech
state-controlled energy giant ČEZ on suspicion that the power company has
been blocking rivals from the domestic wholesale market. Should the
investigation find ČEZ guilty of abusing its dominant market position to
undermine its competitors, the energy giant may face fines of up to ten
percent of its global turnover. This penalty, which has been effective in
enforcing energy market liberalization across the EU, could force ČEZ to
sell part of its assets. In November 2009, as part of the investigation,
regulators raided ČEZ and its business partner J&T.
Self-employed individuals may profit from overhaul pension system
Self-employed individuals may profit from a planned overhaul of the
pension insurance system, which is part of the second phase of the pension
reform. The bill, which has been tabled in Parliament and is now set to
undergo the legislative approval process, seeks to introduce a
second-pillar pension fund along with making significant changes to the
existing supplementary pension system. Under the new legislation,
self-employed individuals, who pay 6.5 percent of their monthly income
towards their pension insurance, could opt to pay up to 3 percent of what
they make into a private rather than into the state-subsidized pension
fund. As a consequence, they would be among those least affected by planned
cuts of 15 percent to state-financed pensions. By contrast,
regular employees can only opt to have ten percent of what their employer
pays into their pension insurance fund transferred to a private savings
plan.
New law eliminates advertising on two public TV channels
Photo: stock.XCHNG
The Czech Parliament has approved a bill that will eliminate advertising
on the main public television channel ČT1, as well as the news channel
ČT24 starting January 1, 2012. Two other public TV channels, ČT2 and
ČT4, will be able to devote 0.5 percent of their airtime to commercials.
While ČT2, which features many cultural programs, will be required to send
its ad revenue to the State Culture Fund, the sports channel ČT4 will have
to invest its advertising proceeds into the production of sports
programming. The two biggest commercial TV stations, TV Nova and TV Prima,
oppose advertisements on either channel. The bill will now be debated in
the Senate. In 2010, Czech TV’s proceeds from advertising accounted for
530 million of the channel’s 7.3 billion crown profit.
Wimbledon win boosts marketing potential of Czech tennis star Petra Kvitová
Petra Kvitová
Czech tennis star and recent Wimbledon women’s singles winner Petra
Kvitová has increased her earning potential significantly, from tens of
millions to hundreds of millions of Czech crowns, her marketing manager
Miroslav Černošek told the online version of the daily Mladá fronta
Dnes. He added that companies are now fighting to get the young tennis
player, who recently renewed her contract with the US sports company Nike.
Petra Kvitová has also agreed to lend her face to a marketing campaign for
the Czech state-controlled energy company ČEZ, which signed a deal with
her on the spot in London after the Wimbledon final. Currently, the tennis
star has sponsorship and marketing deals with the American tennis racket
company Wilson, Swiss watchmaker Ulysee Nardin and the Romanian clothes
company Steilmann.
Regional brewery Svijany saw record profits in 2010
The regional brewery Svijany increased its profits by 56 percent to a
record of 261 million Czech crowns in 2010. The largest brewery of the
Liberec region produced 437,000 hectoliters of beer in 2010, still only
about a third of the national brewing giant Budvar’s output of 1.25
million hectoliters in the same year. Yet Budvar saw profits of only 174.2
million Czech crowns, significantly lower than Svijany’s. Its market
share dropped by 5 percent year-on-year. While Svijany was able to increase
its production by 13 percent in 2010, overall Czech beer production dropped
by 8 percent year-on-year. Svijany is part of the LIF group, which also
owns the Rohozec and Primátor breweries.
Czechs pay up to 20 percent more for mobile services than phone users in neighboring countries
According to the daily Právo, Czechs pay overpriced rates for their
mobile phone services. Citing expert analyses as well as an internet poll
of 24,000 mobile phone users, the daily writes that three mobile phone
operators on the Czech market charge rates that on average are 20 percent
higher than those in neighboring countries. Outside of the Czech Republic,
unlimited text messaging is not unusual and relatively cheap, while this
service can cost a few thousand crowns with most Czech operators, the daily
writes. In addition, mobile phones are also sold at much steeper prices in
the Czech Republic than abroad. According to Právo’s internet poll,
about 50 percent of Czech mobile phone users believe they have been subject
to overbilling by their operator in the past. Only 17 percent responded
that they have filed a complaint regarding their phone bill before.





