Current Affairs Top brewers adopt new code of ethics
The country's five leading brewers are setting a new trend in the business - they have drafted and adopted a strict new code of ethics that goes beyond the regulations set by the law on advertising. Commitment to this new code of ethics is voluntary and the smaller brewers in the country - of which there are many - have so far failed to respond to an appeal to support the initiative. Its advocates claim that although sales and profit margins are important there are certain boundaries that should not be crossed. Czechs are the world leaders in beer consumption per head - which is fine as far as brewers are concerned - but they are less happy with the fact that many teenagers are regular beer drinkers and some children start drinking it even before they are in their teens. Although it may prove difficult for them to influence consumer habits the country's leading brewers are determined to give it a try. Ivan Sima is secretary of the association of Prague breweries:
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