Current Affairs Producers capitalise on Czech "brand nostalgia"
The Czech Republic seems to have been hit by a wave of brand nostalgia. If you owned a car before 1989, it was most probably a Skoda, you wore Botas shoes, a Prim watch, cooked your dinner in a Remoska portable oven, chewed on Pedro chewing gum and did your washing with the so-called Stag soap. Skoda is one of only a few traditional trademarks that have successfully survived the influx of western brands and products after the fall of communism. Many other household names succumbed to the tough competition, but in recent years old brands have been re-emerging as producers realise they can capitalise on people's nostalgia after they have become saturated with international brands.
Jawa Pionyr
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