Current Affairs One lump or two? Czechs choose sugary theme for EU ad campaign
The government unveiled its PR campaign for the forthcoming Czech presidency of the European Union on Thursday, featuring a host of Czech celebrities and…a sugar cube. Prime minister Mirek Topolánek says the campaign – featuring the slogan “we’ll make life sweeter for Europe” – aims to make Czechs realise the significance of the six-month presidency. But eyebrows are being raised at the campaign’s rather ambiguous choice of words.
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