Current Affairs CzechTourism launches biggest ever campaign encouraging Czechs to holiday at home
CzechTourism has launched its biggest ever advertising campaign aimed at encouraging Czechs to spend their holidays in their own country. The state tourism body’s project aims to promote various kinds of leisure activities rather than specific tourist destinations. Markéta Chaloupková is in charge of the CzechTourism campaign. I asked her if getting Czechs to vacation at home was a big challenge.
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