Current Affairs Czech Republic gets new logo
Selling a country's image abroad is by no means an easy task - and when a survey six months ago indicated that many of the Czech Republic's neighbours thought the majority of Czechs were peasants whose major export was sunflower oil, it became alarmingly clear something needed to be done, to present the country in a rich, relevant, and above all, more truthful light. The Foreign Ministry announced a competition to find a new logo for the Czech Republic by the end of the year. The winner was chosen last week.
Photo: Studio Side2
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