Current Affairs Centuries-old 'Budweiser Bier' heading for St Louis to take on American giant
There's a new Czech lager on the American market with a centuries old tradition and a highly contentious name: Budweiser Bier. That's beer spelt the German way, b-i-e-r. But it should come as no surprise that Anheuser-Busch of St. Louis -- the world's largest brewer and the maker of Budweiser beer, b-e-e-r, is having none of it. And so, just as the lager known here as Budweiser Budvar must be sold as Czechvar in the States, this relative newcomer to the Budweiser trademark battle will be labelled B.B. Burgerbrau, although marketed as "beer from the Czech city of Budweis."
The American Budweiser
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