Prague aims to curb air pollution with help of new beer

The authorities in Prague have helped create a new beer brand aimed at encouraging people to combat pollution by making more use of public transport, iDnes.cz reported on Saturday. The city has teamed up with brewers Lobkowicz to produce the lager Pražský chodec (Prague Pedestrian), advertising for which includes the slogan Beer Against Smog. Car usage is a major cause of the city’s air pollution problems, which more people using public transport would help alleviate.

Mayor Adriana Krnáčová said city hall had been looking for just such an unusual means of highlighting the need to improve Prague’s air quality.

Advertisements for Prague Pedestrian have appeared bearing the city’s logo and that of Lobkowitz. The city has also funded a website for the brew.